Recast’s story starts with our CEO and Founder, Andy Meikle. A talented sportsman whose own professional football career was cut short by injury, Andy is a major sports lover and a creative entrepreneur.
As a fan, Andy was frustrated at the fragmentation of sports broadcasting and how many subscriptions were needed to just watch sports. He also understood that monetisation of rights was challenging for many sports and teams, and that developing revenue on existing free-to-consumer content platforms was impossible for most. Digital content was on the rise, the creator economy was growing and there was an opportunity to create something fairer and more transparent.
And so Recast was born. A platform that resets what it means to stream. Making access easier, rewarding creators better, and connecting through content. Where fans pay creators per view, rather than paying a platform subscription . And where up to 85% of the income goes directly to publishers. Recast offers a fairer split for creators and fairer choices for fans.