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We exist to build a future where fitness is simple. Whatever your goal is, whether it is training for a sport or taking care of your health, our purpose is to make that simple. As trivial as that might sound, putting it into practice for long enough is very difficult. Our purpose is to build products that simplify this journey by –

  1. Using fitness coaching expertise to design goal based workout programs and building technology to personalise those programs for every individual and deliver them at scale.
  2. Building cutting edge AI to monitor your exercises in real time.
  3. Designing the product and workout experience such that it inspires and excites every user to workout everyday.